Exploring Mechanisms of Narrative Persuasion in a News Context: The Role of Narrative Structure, Perceived Similarity, Stigma, and Affect in Changing Attitudes
Two exploratory studies demonstrate, for the first time, that narrative persuasion can diminish the stigma attached Final Clearance to social groups featured in journalistic narratives.Study 1 shows narrative format improves stigma toward Syrian refugees indirectly through narrative engagement, perceived similarity, and meaningful affect.Decreases